Profile of Alexandra Hardiman.
Alex Hardiman leads News Products at Facebook. In this role, she oversees consumer news experiences for Facebook’s two billion monthly users. She also works collaboratively with news organizations to strengthen the value exchange between Facebook and publishers as part of The Facebook Journalism Project.
Alex first joined Facebook in September 2016 to lead the Pages product team focused on messaging and mobile products for small businesses. Prior to Facebook, Alex spent ten years at The New York Times in a variety of product management, product marketing and sales development roles. Most recently, she was the newspaper’s Vice President of News Products where she was responsible for the vision, strategy and product management of The Times’ mobile and desktop news product portfolio, including NYTimes.com, 15+ smartphone and tablet products, and third party distribution platforms (e.g. Facebook, Google AMP and Apple News). Under her leadership The New York Times pivoted to become a mobile-first organization, with mobile accounting for over 60% of its digital traffic and mobile subscriptions and advertising becoming an increasingly profitable area of the business.
Alex holds a B.A. in Francophone Literature and History from Columbia University and is a graduating fellow of the Punch Sulzberger program at Columbia’s Graduate School of Journalism.
First Published: Nov 08, 2017 18:53:09