Apple acquires sleep-tracking hardware and software company Beddit
iPhone-maker Apple has made another acquisition and this it is a sleep-tracking company.
Apple has acquired Beddit -- a sleep tracking hardware and software company for an undisclosed amount.
Beddit had launched its products in Apple stores in late 2015. The Finland-based company was founded in 2007 and has received about $3.5 million in funding. Beddit’s latest product, the Beddit 3, is a thin strip of sensors that goes across a user’s bed, analyzing sleep-related data such as “sleep time and efficiency, heart rate, respiration, temperature, movement, snoring, room temperature, and room humidity,” according to a product description. The device retails for about $150 and is still up for sale on the Apple Store page.
However, the customer service experience on Beddit’s site will remain as-is, reports claim. This means that current customers will be able to access its products and services support for the foreseeable future.
First Published: May 10, 2017 16:17:41