HT TECH wants to start sending you push notifications. Click allow to subscribe

Hotstar continues to lead OTT platform in India: Study

Hotstar is still the OTT leader in entertainment segment with 49% app installations. Hotstar’s growth is credited mostly to live sports events like IPL and the Cricket World Cup.

By: PRESS TRUST OF INDIA
Updated on: Jul 19 2019, 18:03 IST
Hotstar posted live match viewing records during Cricket World Cup 2019. (Hotstar)
Hotstar posted live match viewing records during Cricket World Cup 2019. (Hotstar)

Video streaming platform Hotstar leads the over-the-top entertainment app segment with 49% share in terms of smartphone installations, while Jio's Live Tv leads the live channel category with 30% share, a study said Thursday.

According to the techARC-Unomer MegaInsight study, around 79% of smartphone users access over-the-top (OTT) mobile applications for entertainment in India, which is in addition to the 'casual' entertainment of YouTube and other UGC (User Generated Content) platforms like TikTok.

You may be interested in

Mobiles Tablets Laptops
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹156,900
Check details
27% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹109,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details
21% OFF
Acer Swift Go SFG14 41 NX KG3SI 002 Laptop
  • Pure Silver
  • 8 GB RAM
  • 512 GB SSD
₹58,990₹74,999
Buy now
41% OFF
Acer Aspire 5 A515 57G Laptop
  • Gray
  • 16 GB RAM
  • 512 GB SSD
₹52,990₹89,999
Buy now
22% OFF
Acer Aspire 3 A315 24 NX KDESI 004 Laptop
  • Silver
  • 8 GB RAM
  • 512 GB SSD
₹33,499₹42,999
Buy now
40% OFF
Asus VivoBook 15 X515JA BQ322WS Laptop
  • Transparent Silver
  • 8 GB RAM
  • 512 GB SSD
₹31,350₹51,990
Buy now
35% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,999₹39,999
Buy now
55% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹47,000
Buy now
38% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹17,999₹28,999
Buy now
Honor Pad X9
  • Gray
  • 4 GB RAM
  • 128 GB Storage
₹16,998
Check details

"Over the past 3 years we have seen a lot of enablement both from the Smartphone OEMs as well as operators' sides. This has facilitated growth of OTT Entertainment services as well as the consumption," techARC's founder and Chief Analyst, Faisal Kawoosa said in a statement.

Also read: Looking for a smartphone? To check mobile finder click here.

The study found that Hotstar has the highest penetration of 49% on smartphone devices in entertainment OTT app category, followed by Times Internet's MX Player with 42% share.

"One of the main factors for Hotstar's growth has been its sports, especially cricket content, be it IPL or now the World Cup Championship," the statement said.

Amazon Prime Video had 15% share, while that of Netflix was 13%. In the live TV app category, Jio leads the market with 30% penetration among smartphone users and was distantly followed by Airtel and Vodafone Play, according to the study.

"Video has emerged as a category where we are seeing a large number of players that can co-exist and each player can create a market for itself, unlike other sectors like e-commerce and social media, where there is dominance of 1-2 players," Unomer CEO and co-founder Vinay Bapna said.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 19 Jul, 18:03 IST

Sale

Mobiles Tablets Laptops
4% OFF
Samsung Galaxy S24 Ultra
  • Titanium Black
  • 12 GB RAM
  • 256 GB Storage
₹129,999₹134,999
Buy now
13% OFF
Xiaomi 14
  • Matte Black
  • 12 GB RAM
  • 512 GB Storage
₹69,999₹79,999
Buy now
10% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹72,200₹79,900
Buy now
12% OFF
IQOO 12 5G
  • Legend
  • 12 GB RAM
  • 256 GB Storage
₹52,999₹59,999
Buy now
35% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,998₹39,999
Buy now
38% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹34,000
Buy now
50% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹12,999₹25,999
Buy now
57% OFF
Honor Pad X8
  • Blue Hour
  • 3 GB RAM
  • 32 GB Storage
₹8,999₹20,999
Buy now
8% OFF
Asus TUF Gaming A15 FA577XU LP041WS Laptop
  • Jaeger Gray
  • 16 GB RAM
  • 1 TB SSD
₹82,999₹89,999
Buy now
28% OFF
Asus VivoBook Pro 15 M6500RC HN741WS Laptop
  • Quiet Blue
  • 16 GB RAM
  • 512 GB SSD
₹73,990₹102,990
Buy now
17% OFF
Lenovo Legion Slim 5 16APH8 82Y9008MIN Laptop
  • Storm Grey
  • 16 GB RAM
  • 512 GB SSD
₹132,584₹160,080
Buy now
21% OFF
Asus VivoBook Go 15 OLED E1504GA NJ323WS Laptop
  • Green Grey
  • 8 GB RAM
  • 512 GB SSD
₹33,999₹42,999
Buy now